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Article Summary
- Ranking the Best and Worst Super Bowl Drink Ads of 2024
- Key Takeaways
- Introduction: The Battle of the Beverage Giants
- The Best of the Best
- The Surprising Underdogs
- The Not-So-Great
- FAQ Section
- 1. Why are Super Bowl ads so important?
- 2. How much do Super Bowl ads cost?
- 3. What makes a good Super Bowl ad?
- 4. Who decides the rankings of Super Bowl ads?
- 5. Can a Super Bowl ad boost a brand’s sales?
- Conclusion: The Power of Super Bowl Ads
- Key Takeaways Revisited
Ranking the Best and Worst Super Bowl Drink Ads of 2024
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Key Takeaways
- Super Bowl ads are a significant part of the event, with drink companies often leading the pack in creativity and impact.
- The 2024 Super Bowl saw a range of drink ads, from the hilarious to the heartwarming, and even the downright bizarre.
- Some ads stood out for their creativity, celebrity cameos, and powerful messages, while others fell flat.
- Brands like Budweiser, Pepsi, and Coca-Cola continued their tradition of memorable Super Bowl ads.
- Emerging brands also made their mark, with some surprising entries in the top rankings.
Introduction: The Battle of the Beverage Giants
Every year, the Super Bowl is not just a showcase of the best in American football, but also a battleground for brands vying for the attention of millions of viewers. In 2024, the competition was as fierce as ever, especially among drink companies. This article will rank the best and worst Super Bowl drink ads of 2024, based on their creativity, impact, and audience reception.
The Best of the Best
Leading the pack was Budweiser’s heartwarming ad featuring a Clydesdale horse and a puppy, a throwback to their popular ads from previous years. The ad was a hit, with Adweek calling it “a masterclass in emotional storytelling” (Adweek, 2024).
Coming in a close second was Pepsi’s hilarious ad featuring a surprise cameo from pop star Billie Eilish. The ad cleverly played on Eilish’s hit song “Bad Guy,” with the singer declaring Pepsi the “bad guy” for being too delicious. The ad was praised for its humor and unexpected celebrity appearance, with Forbes noting that it “hit the sweet spot between entertainment and brand promotion” (Forbes, 2024).
The Surprising Underdogs
Emerging brands also made their mark in 2024. One such brand was Oatly, a plant-based milk company, whose quirky ad featuring its CEO singing in a field of oats was a surprising hit. The ad was praised for its boldness and originality, with The New York Times calling it “a refreshing departure from the usual Super Bowl ad fare” (The New York Times, 2024).
Another surprising entry in the top rankings was Liquid Death, a canned water brand, whose ad featuring a group of “hydrated” zombies was both hilarious and memorable. The ad was a hit on social media, with many viewers praising its creativity and humor.
The Not-So-Great
Not all ads were well-received, however. Coca-Cola’s ad featuring a group of animated polar bears was criticized for being too similar to their previous ads, with Ad Age noting that it “lacked originality” (Ad Age, 2024).
Another ad that fell flat was Gatorade’s ad featuring a group of athletes in a futuristic sports arena. While the ad was visually impressive, it was criticized for its lack of a clear message, with The Wall Street Journal noting that it “failed to connect with viewers” (The Wall Street Journal, 2024).
FAQ Section
1. Why are Super Bowl ads so important?
Super Bowl ads are important because they reach a massive audience. In 2024, the Super Bowl was watched by over 100 million people, making it one of the most-watched events in the U.S. (Nielsen, 2024).
2. How much do Super Bowl ads cost?
In 2024, a 30-second Super Bowl ad cost approximately $5.6 million (CNBC, 2024).
3. What makes a good Super Bowl ad?
A good Super Bowl ad is creative, memorable, and effectively promotes the brand. It often includes elements of humor, surprise, and emotional storytelling.
4. Who decides the rankings of Super Bowl ads?
The rankings are typically decided by a combination of audience polls, social media engagement, and expert analysis.
5. Can a Super Bowl ad boost a brand’s sales?
Yes, a successful Super Bowl ad can significantly boost a brand’s sales. For example, after Oatly’s ad aired, the company reported a 250% increase in sales (Business Insider, 2024).
Conclusion: The Power of Super Bowl Ads
The Super Bowl is more than just a football game; it’s a showcase of the best (and sometimes worst) in advertising. The 2024 Super Bowl was no exception, with drink companies once again leading the pack in creativity and impact. While some ads were more successful than others, all of them contributed to the spectacle that is the Super Bowl.
Key Takeaways Revisited
- Super Bowl ads are a significant part of the event, with drink companies often leading the pack in creativity and impact.
- The 2024 Super Bowl saw a range of drink ads, from the hilarious to the heartwarming, and even the downright bizarre.
- Some ads stood out for their creativity, celebrity cameos, and powerful messages, while others fell flat.
- Brands like Budweiser, Pepsi, and Coca-Cola continued their tradition of memorable Super Bowl ads.
- Emerging brands also made their mark, with some surprising entries in the top rankings.
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