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Article Summary
- Revival of Old Style Beer Brewing in La Crosse, Wisconsin After 24 Years
- Key Takeaways
- Introduction: A Toast to Tradition
- The Revival of Old Style Brewing
- La Crosse’s Brewing Heritage
- Impact on Local Economy and Tourism
- FAQ Section
- 1. What is old style beer brewing?
- 2. Why is old style beer brewing being revived in La Crosse?
- 3. Who is leading the revival of old style brewing in La Crosse?
- 4. How does the revival of old style brewing impact the local economy?
- 5. When was the last time La Crosse Lager was brewed?
- Conclusion: A Revival Rooted in Tradition
- Key Takeaways Revisited
Revival of Old Style Beer Brewing in La Crosse, Wisconsin After 24 Years
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Key Takeaways
- The old style beer brewing tradition in La Crosse, Wisconsin is experiencing a revival after 24 years.
- City Brewing Company is leading the charge in this revival, bringing back the iconic La Crosse Lager.
- The resurgence of old style brewing is a response to the growing demand for craft and local beers.
- La Crosse’s brewing history dates back to the 1850s, making it a significant part of the city’s cultural heritage.
- The revival of old style brewing is expected to boost the local economy and tourism.
Introduction: A Toast to Tradition
After a hiatus of 24 years, the city of La Crosse, Wisconsin is witnessing a revival of its old style beer brewing tradition. This resurgence is led by City Brewing Company, which has reintroduced the iconic La Crosse Lager, a testament to the city’s rich brewing history. This article explores the reasons behind this revival, its impact on the local economy and tourism, and the city’s brewing heritage.
The Revival of Old Style Brewing
City Brewing Company, a major player in the brewing industry, has taken the initiative to bring back the old style beer brewing tradition in La Crosse. The company has reintroduced the La Crosse Lager, a beer that was last brewed in 1996. This move is a response to the growing demand for craft and local beers, which offer unique flavors and a sense of local pride.
According to the Brewers Association, craft beer sales in the United States have grown by 3.6% in 2019, reaching $29.3 billion. This trend indicates a shift in consumer preference towards beers that offer a unique taste and a connection to local traditions.
La Crosse’s Brewing Heritage
La Crosse’s brewing history dates back to the 1850s, with the establishment of the first brewery by Gottlieb Heileman and John Gund. Over the years, the city became home to several breweries, making it a significant part of its cultural heritage. The reintroduction of the La Crosse Lager is a nod to this rich history and a celebration of the city’s brewing tradition.
Impact on Local Economy and Tourism
The revival of old style brewing is expected to have a positive impact on the local economy and tourism. According to a study by the Beer Institute and National Beer Wholesalers Association, the beer industry contributed over $350 billion to the U.S. economy in 2016 and supported 2.23 million jobs. In La Crosse, the resurgence of old style brewing could create jobs, attract tourists, and boost local businesses.
FAQ Section
1. What is old style beer brewing?
Old style beer brewing refers to traditional methods of brewing beer, often using recipes and techniques that have been passed down through generations.
2. Why is old style beer brewing being revived in La Crosse?
The revival is a response to the growing demand for craft and local beers, which offer unique flavors and a sense of local pride. It also celebrates La Crosse’s rich brewing history.
3. Who is leading the revival of old style brewing in La Crosse?
City Brewing Company is leading the revival by reintroducing the iconic La Crosse Lager.
4. How does the revival of old style brewing impact the local economy?
The resurgence of old style brewing could create jobs, attract tourists, and boost local businesses.
5. When was the last time La Crosse Lager was brewed?
La Crosse Lager was last brewed in 1996.
Conclusion: A Revival Rooted in Tradition
The revival of old style beer brewing in La Crosse is more than just a trend. It is a celebration of the city’s rich brewing history and a response to the growing demand for craft and local beers. Led by City Brewing Company, this resurgence is expected to boost the local economy and tourism, making it a significant development for the city. As the iconic La Crosse Lager flows once again, it serves as a toast to tradition and a testament to the enduring appeal of old style brewing.
Key Takeaways Revisited
- La Crosse, Wisconsin is experiencing a revival of its old style beer brewing tradition after 24 years.
- City Brewing Company has reintroduced the iconic La Crosse Lager in response to the growing demand for craft and local beers.
- La Crosse’s brewing history, dating back to the 1850s, is a significant part of the city’s cultural heritage.
- The revival of old style brewing is expected to boost the local economy and tourism.
- The resurgence of old style brewing is a celebration of tradition and a testament to the enduring appeal of craft beers.
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