Outdated Beverage Trends to Abandon in 2023

Wine Country News

December 16, 2023

3 Views 0

SaveSavedRemoved 0

Article Summary

Outdated Beverage Trends to Abandon in 2023

[youtubomatic_search]

Key Takeaways

Overly sweet cocktails are losing their appeal.
Non-alcoholic beverages are gaining popularity.
Health-conscious drinks are on the rise.
Single-use plastic is becoming a thing of the past.
Artisanal coffee is being replaced by functional coffee.

Introduction: The Changing Landscape of Beverage Trends

The beverage industry is constantly evolving, with new trends emerging and old ones fading away. As we approach 2023, it’s time to take a look at some of the outdated beverage trends that are losing their appeal and should be abandoned. From overly sweet cocktails to single-use plastic, these trends have had their time in the spotlight, but are now being replaced by more sustainable, health-conscious alternatives.

The Decline of Overly Sweet Cocktails

Overly sweet cocktails, often laden with artificial flavors and colors, are losing their appeal. Consumers are increasingly seeking out beverages with natural ingredients and less sugar. According to a report by Mintel, 74% of US adults are trying to limit their sugar intake, and this is reflected in their beverage choices¹.

The Rise of Non-Alcoholic Beverages

Non-alcoholic beverages are gaining popularity, with more and more people choosing to abstain from alcohol entirely or to limit their intake. The global non-alcoholic beverage market is expected to reach $1.60 trillion by 2025, according to a report by Grand View Research². This trend is driven by a growing awareness of the health risks associated with excessive alcohol consumption, as well as a desire for healthier lifestyle choices.

Health-Conscious Drinks on the Rise

Health-conscious drinks, such as kombucha, green tea, and functional beverages, are on the rise. These drinks offer health benefits beyond basic nutrition, such as improved digestion, boosted immunity, and increased energy levels. According to a report by Mordor Intelligence, the global functional beverage market is expected to grow at a CAGR of 6.96% during the forecast period 2020-2025³.

The End of Single-Use Plastic

Single-use plastic is becoming a thing of the past, with more and more beverage companies opting for sustainable packaging solutions. According to a report by Nielsen, 73% of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment⁴. This trend is driven by a growing awareness of the environmental impact of single-use plastic and a desire to reduce waste.

Functional Coffee Replacing Artisanal Coffee

Artisanal coffee, with its focus on the craft of coffee making, is being replaced by functional coffee, which offers health benefits beyond basic caffeine. Functional coffee can include ingredients like collagen, protein, probiotics, and adaptogens. According to a report by Market Research Future, the global functional coffee market is expected to register a CAGR of 6.8% during the forecast period 2019-2024⁵.

FAQ Section

Why are overly sweet cocktails losing their appeal?

Overly sweet cocktails are losing their appeal due to a growing consumer preference for beverages with natural ingredients and less sugar. This trend is driven by a growing awareness of the health risks associated with excessive sugar consumption.

What is driving the rise of non-alcoholic beverages?

The rise of non-alcoholic beverages is driven by a growing awareness of the health risks associated with excessive alcohol consumption, as well as a desire for healthier lifestyle choices.

What are health-conscious drinks?

Health-conscious drinks offer health benefits beyond basic nutrition. Examples include kombucha, green tea, and functional beverages, which can offer benefits such as improved digestion, boosted immunity, and increased energy levels.

Why is single-use plastic becoming a thing of the past?

Single-use plastic is becoming a thing of the past due to a growing awareness of the environmental impact of single-use plastic and a desire to reduce waste. More and more beverage companies are opting for sustainable packaging solutions in response to consumer demand.

What is functional coffee?

Functional coffee offers health benefits beyond basic caffeine. It can include ingredients like collagen, protein, probiotics, and adaptogens.

Conclusion: Embracing the Future of Beverage Trends

As we approach 2023, it’s clear that the beverage industry is evolving. Overly sweet cocktails, non-alcoholic beverages, health-conscious drinks, single-use plastic, and artisanal coffee are all trends that are losing their appeal and should be abandoned. In their place, we see the rise of beverages with natural ingredients, less sugar, health benefits beyond basic nutrition, sustainable packaging, and functional coffee. By embracing these new trends, we can look forward to a healthier, more sustainable future for the beverage industry.

Key Takeaways Revisited

Overly sweet cocktails are losing their appeal due to a growing consumer preference for beverages with natural ingredients and less sugar.
Non-alcoholic beverages are gaining popularity due to a growing awareness of the health risks associated with excessive alcohol consumption and a desire for healthier lifestyle choices.
Health-conscious drinks, such as kombucha, green tea, and functional beverages, are on the rise due to their health benefits beyond basic nutrition.
Single-use plastic is becoming a thing of the past due to a growing awareness of the environmental impact of single-use plastic and a desire to reduce waste.
Artisanal coffee is being replaced by functional coffee, which offers health benefits beyond basic caffeine.

[youtubomatic_search]

References

Mintel. (2019). Sugar Reduction Trends. Retrieved from https://www.mintel.com/press-centre/food-and-drink/us-consumers-are-reducing-their-sugar-intake
Grand View Research. (2020). Non-Alcoholic Beverage Market Size, Share & Trends Analysis Report. Retrieved from https://www.grandviewresearch.com/industry-analysis/non-alcoholic-beverages-market
Mordor Intelligence. (2020). Functional Beverage Market – Growth, Trends, and Forecast (2020 – 2025). Retrieved from https://www.mordorintelligence.com/industry-reports/functional-beverage-market
Nielsen. (2018). Unpacking the Sustainability Landscape. Retrieved from https://www.nielsen.com/us/en/insights/article/2018/unpacking-the-sustainability-landscape/
Market Research Future. (2019). Functional Coffee Market Research Report – Forecast to 2024. Retrieved from https://www.marketresearchfuture.com/reports/functional-coffee-market-7843