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Article Summary
- 2021: A Promising Year for Cider
- Key Takeaways
- Introduction: The Rise of Cider in 2021
- Consumer Trends: Healthier, Low-Alcohol Beverages
- Product Innovation: Variety Attracts New Consumers
- The Rise of Local and Craft Cider Producers
- Online Sales and Direct-to-Consumer Channels
- FAQ Section
- Conclusion: A Bright Future for Cider
- Revisiting the Key Takeaways
2021: A Promising Year for Cider
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Key Takeaways
- The cider industry is expected to grow significantly in 2021.
- Consumer trends are shifting towards healthier, low-alcohol beverages like cider.
- Increased innovation and variety in cider products are attracting new consumers.
- Local and craft cider producers are gaining popularity.
- Online sales and direct-to-consumer channels are boosting the cider market.
Introduction: The Rise of Cider in 2021
The cider industry is set to experience a significant boom in 2021. As consumers increasingly seek healthier, low-alcohol beverages, cider is emerging as a popular choice. This article explores the factors contributing to the promising outlook for cider in 2021, including changing consumer trends, product innovation, the rise of local and craft cider producers, and the impact of online sales and direct-to-consumer channels.
Consumer Trends: Healthier, Low-Alcohol Beverages
One of the key drivers of cider’s growth in 2021 is the shift in consumer preferences towards healthier, low-alcohol beverages. According to a report by IWSR Drinks Market Analysis, there is a growing trend of ‘mindful drinking’, with consumers increasingly opting for low or no-alcohol alternatives. Cider, with its natural ingredients and lower alcohol content, fits perfectly into this trend.
Product Innovation: Variety Attracts New Consumers
Another factor contributing to the promising outlook for cider in 2021 is the increased innovation and variety in cider products. From traditional apple cider to new flavors like pear, cherry, and even exotic fruits, cider producers are constantly innovating to attract new consumers. According to a report by Grand View Research, the introduction of new flavors is expected to drive the global cider market growth.
The Rise of Local and Craft Cider Producers
Local and craft cider producers are also gaining popularity, further boosting the cider market. Consumers are increasingly seeking out local, artisanal products, and cider is no exception. According to a report by Nielsen, craft cider sales grew by 39% in 2020, indicating a strong potential for growth in 2021.
Online Sales and Direct-to-Consumer Channels
The COVID-19 pandemic has accelerated the shift towards online sales and direct-to-consumer channels, providing another boost to the cider market. According to a report by Rabobank, online alcohol sales in the US grew by 80% in 2020. With many cider producers offering online sales and home delivery, this trend is expected to continue in 2021.
FAQ Section
- Why is cider expected to grow in 2021? Cider is expected to grow in 2021 due to changing consumer trends towards healthier, low-alcohol beverages, increased product innovation, the rise of local and craft cider producers, and the growth of online sales and direct-to-consumer channels.
- What is driving the trend towards healthier, low-alcohol beverages? The trend towards healthier, low-alcohol beverages is driven by a growing awareness of health and wellness, as well as a trend of ‘mindful drinking’.
- How is product innovation contributing to the growth of the cider market? Product innovation, particularly the introduction of new flavors, is attracting new consumers to the cider market.
- Why are local and craft cider producers gaining popularity? Local and craft cider producers are gaining popularity as consumers increasingly seek out local, artisanal products.
- How are online sales and direct-to-consumer channels impacting the cider market? The shift towards online sales and direct-to-consumer channels, accelerated by the COVID-19 pandemic, is providing a boost to the cider market.
Conclusion: A Bright Future for Cider
In conclusion, 2021 promises to be a significant year for the cider industry. With changing consumer trends, increased product innovation, the rise of local and craft cider producers, and the growth of online sales and direct-to-consumer channels, the future of cider looks bright. As consumers continue to seek out healthier, low-alcohol beverages, cider is well-positioned to meet this demand and experience significant growth in the coming year.
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Revisiting the Key Takeaways
- The cider industry is expected to grow significantly in 2021.
- Consumer trends are shifting towards healthier, low-alcohol beverages like cider.
- Increased innovation and variety in cider products are attracting new consumers.
- Local and craft cider producers are gaining popularity.
- Online sales and direct-to-consumer channels are boosting the cider market.
